When a plane prepares to land, and you are fortunate enough to sit in a window seat you will have a clear view of all the city lights below. Has it ever crossed your mind that every light there represents a business that employs staff, a house that hosts a family, or even a beggar that stands next to a robot eager to take someone’s spare change? At all these lights there is someone with a purpose, a “why”.

While reading this we hope that you are already a valued client of ours, or maybe a potential client who would like to know more about WHY you should become associated with a company like Diversit-e Smart Trade College.

No person on earth will ever be fully satisfied with their current circumstances. We all have a built-in desire, a reason to get up in the morning and make today better than yesterday.

It does not matter if you are Jan Koum (inventor of the communication app WhatsApp), the talk show host Oprah Winfrey, South African businessman Raymond Ackerman or just friendly Fanie, a vehicle technician from Bloemfontein. One thing all these people have in common: They all have 24-hours a day to do what they love and to do it well.

Why work? People work for different reasons. Some to just make ends meet. We generally work to create a better life for ourselves and our loved ones. You can predict the future by making informed decisions today and must make provision for unforeseen circumstances.

Why continue learning more skills? Have you ever noticed a baby’s progress? In the beginning they are just there. Eventually they sit-up, start to crawl, walk one step at a time and then they find their independence, the day they can walk freely feeling like the world is their oyster.

If only we had the ignorance of a baby, who does not know better. We are programmed to learn new skills, to be educated and to achieve anything we set our minds to.

Why can it not be “all work and no play”? Firstly, life will be very dull if you have nothing to look forward to. A vacation, playing a round of golf, a hunting trip or just having a time-out from the rat-race we call life, is what reloads our batteries. It is not only harmful to your health and general well-being, but you will deprive yourself of creating memories which, at the end of the day, cannot be replaced by any amount of money you saved.

So WHY are you interested in joining Diversit-e Smart Trade College?

We are in business to ensure that our clients can earn an additional income to spend less time worrying about life’s uncertainties and more time with things and people that matters.

We understand that people have choices.

We have been around the block. During our surveys we have established what our clients’ needs are, what they are spending their time and money on and what a second source of income will mean to them.

We have also learned that not every client has the same knowledge base, and we therefore tender for the beginner as well as a more experienced client. We help clients through the “crawling” phase, take them by the hand with the ultimate goal that they will be able to “walk” independently.

There will always be content available on the internet, but we are humans not robots. We are of social nature and want to speak to, or learn, from a person not a device or a pre-recorded audio with prompts to follow.

Reading newspapers or listening to the news are not everyone’s cup of tea and that is why our coaching staff are continuously trained on how to make a client’s learning experience as easy and consumer friendly as possible. Our staff are appointed to interact with clients on a personalized level. We also present online live training sessions and bootcamps and give clients the opportunity to freely ask their questions.

At Diversit-e Smart Trade College we make it our business to interact with our clients.

Whenever you fly again, and you are in the descending phase, take a closer look at the light within you. Have you established your WHY yet? Diversit-e Smart Trade College will be proud to play a part in your journey to find your WHY.